The Agenda
Relevant content from your Preferred Vendor Partners and fellow PSNI Certified Solution Providers that addresses modern-day solutions in an ever-changing technology landscape.
Wednesday: August 14
8:00AM-3:50PM CST
Thursday, August 15
8:00AM-3:15PM CST
BREAKFAST
LEGRAND | AV (Chief, DaLite, Luxul)
LEGRAND | AV (C2G, Middle Atlantic, Vaddio)
LIGHTWARE
NANOLUMENS
NETGEAR
PANEL DISCUSSION
LUNCH
SCANSOURCE
SENNHEISER
SHURE
SNAP ONE
DINNER | RYSE NIGHTCLUB
7:00-8:00
8:00-8:30
8:40-9:10
9:20-9:50
10:00-10:30
10:40-11:10
11:20-12:20
12:20-1:20
1:20-1:50
2:00-2:30
2:40-3:10
3:20-3:50
6:00-8:30
BREAKFAST
SONY
TD SYNNEX
VITEC
VUWALL
WESCO
PANEL DISCUSSION
LUNCH
YEALINK
ZEEVEE
TECHNOLOGY SPOTLIGHT
RECAP AND ADJOURN
7:00-8:00
8:00-8:30
8:40-9:10
9:20-9:50
10:00-10:30
10:40-11:10
11:10-12:10
12:10-1:10
1:10-1:40
1:50-2:20
2:30-3:00
3:00-3:15
Monday: August 12
6:30PM - 8:30PM CST
WELCOME RECEPTION
6:30-8:30
Tuesday: August 13
7:45AM - 5:00PM CST
7:00-7:45
7:45-8:00
8:00-8:30
8:40-9:10
9:20-9:50
10:00-10:30
10:40-11:10
11:10-12:10
12:10-1:10
1:10-1:40
1:50-2:20
2:30-3:00
3:10-3:40
3:50-4:20
4:30-5:00
6:00-8:30
BREAKFAST
WELCOME
ATLASIED
AUDINATE
AVOCOR
BELDEN
BIAMP
PANEL DISCUSSOIN
LUNCH
BOSCH
BRIGHTSIGN
CRESTRON
DRAPER
KORBYT
LEA PROFESSIONAL
DINNER | RYSE NIGHTCLUB
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PSNI Global Alliance
8211 E Regal Place
Suite 100
Tulsa, OK 74133
918.388.1343
Built for you
12 August
PSNI Welcome Reception
13 August
Breakfast
PVP Design Summit Day 1
Dinner
Breakfast
PVP Design Summit Day 2
6:30-9:30PM
7:00-8:00AM
8:00-5:00PM
6:30-9:00PM
8:00-5:00PM
14 August
7:00-8:00AM
Relevant content from your Preferred Vendor Partners and fellow PSNI Certified Solution Providers that addresses modern-day solutions in an ever-changing technology landscape.
Dinner
6:30-9:00PM
15 August
Breakfast
PVP Design Summit Day 3
Recap and Adjourn
7:00-8:00AM
8:00-3:00PM
3:00-3:15PM
Schedule
at-a-Glance
Strategic Account Management Workshop
This workshop is limited to two (2) attendees per CSP company. Please note that the class capacity is 25 attendees total. Workshop attendees will be prioritized by first registered basis.
The workshop is free; however, a $500 charge will be applied in the event of non-attendance after registration.
Important
The Strategic Account Management Workshop is one of four concurrent Supersummit APAC tracks.
All Supersummit tracks run simultaneously.
By registering for the SAM Workshop, you are committing to this track experience in full. Attendance in other tracks is not available.
Registration Closed
Please contact hklein@psni.org
STRATEGIC ACCOUNT MANAGEMENT AT SUPERSUMMIT APAC - STRATEGIC ACCOUNT MANAGEMENT AT SUPERSUMMIT APAC - STRATEGIC ACCOUNT MANAGEMENT AT SUPERSUMMIT APAC
Who Should Attend
This track is designed specifically for senior commercial leaders responsible for managing complex, multi-location, or multinational accounts, including:
• Strategic Account Directors
• Global Account Managers
• Senior Account Executives
• Business Development Leaders
• Commercial Directors
• Regional Sales Leaders
If your role influences how enterprise relationships are structured, expanded, and delivered across borders, this workshop is for you.
A two-day immersive executive workshop designed to strengthen enterprise account strategy, elevate global opportunity development, and activate the full power of the PSNI Global Alliance in winning and expanding multinational business.
As part of the first-ever Supersummit APAC, this workshop brings PSNI’s proven Strategic Account Management framework to the region — helping CSP leaders build the relationships, discipline, and account strategy needed to grow across borders.
JW Marriott Hotel Bangkok
4 Sukhumvit Road, Soi 2
Bangkok, Thailand, 10110
Registration Deadline
28
August
Rate Ends: September 4
FAQ
Can I attend another track if I register for SAM?
No. The Strategic Account Management Workshop is a full-track experience and runs concurrently with other workshop tracks.
Participants will attend designated Main Stage sessions as identified in the agenda.
Cross-registration into other workshop tracks is not permitted.
Is this track available to PVPs?
No. The SAM Workshop is exclusive to Certified Solution Providers. View the PVP Schedule.
ADVANCED CERTIFICATION
The course is designed for experienced account executives who work with more complex or strategic accounts who have C-level interaction and desire to influence accounts from regional to global.
NOTE: Completion of the SAS Accelerator and a passing test score are required to participate in the SAS Workshop & Certification.
About the Workshop
PSNI’s Strategic Account Management Workshop is designed to transform how Certified Solution Providers approach multinational and enterprise customers.
This is not a traditional sales course.
This workshop challenges conventional account engagement and equips participants with a structured, Alliance-enabled approach to winning and expanding enterprise business.
Participants will rethink:
• How strategic accounts are identified
• How value is quantified
• How stakeholder influence is mapped
• How global opportunity is coordinated across CSPs
• How differentiation is created through Alliance strength
The result: scalable, repeatable enterprise growth.
2 Days
Immersive, instructor led workshop
Interactive Account Mapping
Peer Collaboration
& Scenario Application
Plan Development
Strategic Account
Is certification available?
Yes. Participants may pursue Strategic Account Specialist (SAS) Certification by presenting a 15-minute Strategic Account Plan following the workshop.
85%
rated this workshop "Very" or "Extremely" valuable in improving enterprise engagement
96%
have shared the transformational model with colleagues inside their organization
57%
apply the SAM principles learned weekly or monthly with active clients
Participants report applying the SAM principles directly in enterprise engagements — from stakeholder mapping to opportunity scoring to securing sole-source vendor positions.
The model has been credited with:
• Strengthening long-term enterprise partnerships
• Improving internal account planning discipline
• Increasing cross-border collaboration
• Elevating commercial conversations beyond tactical AV scope
This is Alliance-enabled enterprise selling — proven in practice.
Source: PSNI SAS Utilization Survey & Accelerator Feedback, October 2025
Among certified SAS participants...
“This training helped us thoroughly map stakeholders and build a clear strategy to become a sole-source vendor for a long-play enterprise account.”
- SAS Certification Holder
In This Two-Day Workshop Attendees Will...
Note: Completion of the SAS Accelerator Course and a passing test score are required to participate in the SAS Workshop & Certification.
Create Business Value
Setting the foundation, learn why we need to change our way of thinking as a CSP inside The Alliance. Learn what the best do differently and assess traditional engagement to business relevance
Go beyond what is known about today's customers and take a dive into uncovering their actual needs. In this step explore an opportunities finding report about strategic customers
Deepen Customer Insights
Elevate Engagement & Expand Relationships
Explore the influence of fellow Stakeholders inside The Alliance through this journey mapping exercise. We'll explore how to effectively engage The Alliance and where you can break barriers
Prioritize Opportunities & Create Differentiating Solutions
Whether you're engaging with customers in an as-a-service model, selling products or developing customized solutions, learn a universal process for engagement that is Alliance enabling
Elevate Engagement
Elevate your engagement skillset for business conversation and value quantification to be equipped to better differentiate yourselves
Sustainable thinking that creates repeatable results, here we continue to fine-tune this new process-driven approach in order to “future-proof” the approach
Call to Action
Upon completion of your two-day workshop, attendees will have the opportunity to be SAS Certified by presenting a 15-minute Strategic Account Plan based on the learnings in this workshop.
Note: Completion of the SAS Accelerator and a passing test score are required to participate in the SAS Workshop & Certification.
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