A collective vision to create singularly exceptional experiences.

Meet the PSNI Board of Directors, comprised of elected individuals who are leading the way in the AV/UCC industry.

Kevin Groves

Chairman

CEO at Alpha Video

John Laughlin

PRESIDENT

CEO and President at CTI

Jeremy Elsesser

Vice President

President and CEO at Level 3 Audiovisual

Bill Fons

Secretary/Treasurer

President at PTG

Robert Lingley

EMEA Director-at-Large

Director at Candeo Vision (UK) Limited

Roy Lo

APAC Director-at-Large

General Manager at China-Tech Eng. Co. Ltd

George Boboc

Global Director-at-Large

Managing Director at GBC

Jeff Davis

NA Director-at-large

President and COO at Avidex

Roger Grau

Global Director-at-Large

Director at Ditec

Chris Miller

Executive Director

PSNI Global Alliance

Tom Roberts

Director of Vendor Programs

PSNI Global Alliance

Our Global Service and Deployment Committee

Selected to advise The Alliance on its global business expansion, certification development, member engagement, and standardization, the committee is responsible for the growth of certification, testing, and training, as well as developing additional standards and improving engagement between CSPs. They are also tasked with standardizing integration, service, and support for clients globally, ensuring compliance with PSNI Service Certification requirements and testing, utilization of the PSNI global services member portal, reviewing and evaluating global standardized processes, and developing new engagement support services offered through The Alliance.

Diego Perez

Chairperson

Country Manager, Newtech

Eric Snider

Chairperson

Chief Technology Officer, CTI

Our Alliance Partner Program Committee

The team that’s always on the lookout for the latest and greatest technology vendors. With a keen eye for innovation and a dedication to bringing cutting-edge solutions to our clients, our Partner Program Committee evaluates and identifies vendors that meet our strict standards for quality and performance.

One Alliance. Local teams worldwide.

With offices in more than 200 of the world’s top economic centers, you can be certain we speak the languages and can manage all the logistical details, quickly and appropriately.

Kevin Groves

Chairman

CEO at Alpha Video

Kevin Groves worked in sales and sales management at 3 previous AV Integrators before joining Alpha Video (Est. 1970) in 1995 as a sales leader, working with broadcast television stations and groups. He progressed through various management positions, becoming COO and an ownership partner in 2003. In 2015, he took full ownership and became CEO. His background and skills in leading strategic initiatives and team management are the foundations of Alpha Video’s success. Alpha believes that company success is dependent on effective decision making that is aligned with core values while recognizing the interdependency of all team members. Kevin and the team at Alpha Video are continuously working hard to create a stronger, agile, and more process-driven organization by challenging traditional thought while recognizing industry trends to lead.

John Laughlin

PRESIDENT

CEO and President at Conference Technologies

John Laughlin, President & CEO of Conference Technologies, Inc., has been an industry leader in AV/IT solutions architecture since 1997. He has built partnerships that have grown his company to 22 locations nationwide with clients throughout the world. John studied Economics at the University of Kansas and Washburn University. He is a member of YPO, National Systems Contractor Association, a board member for the Professional Systems Network International Global Alliance, is an AIA CES provider, and holds a CTS certification as an APEx AVIXA member. John resides in St. Louis with his wife Mary.

Jeremy Elsesser

Secretary/Treasurer

President at Level 3 Audiovisual

Jeremy has been delivering quality-integrated media technology solutions for more than 20 years. He began his career installing enterprise class network and audiovisual systems, progressing to the design and project management of a wide variety of technology enabled facilities. Jeremy has successfully led diverse teams on many large-scale and complex design and installation projects globally. Driven by quality and the creative application of new technologies, Jeremy thrives on developing unique and innovative solutions for his customers. He has worked on a broad range of project types including broadcast, production, and communications for higher education, corporate, healthcare, and hospitality clients. As President and quality evangelist, Jeremy oversees day-to-day operations. Jeremy focuses himself and his team on delivering premium systems and customer experience through the development and continual improvement of a complete quality management system. Jeremy serves on the Board of Directors for Association for Quality in Audio Visual Technology (AQAV), as an adjunct faculty instructor for Avixa, and as a member of the PSNI Global Alliance Deployment and Service Oversight Committee. Jeremy is the recipient of the Avixa 2019 Educator of the Year, AQAV 2017 Quality Champion Award, and was recognized in the 2014 edition of the Commercial Integrators Top 40 under 40 Influencers.

Bill Fons

Vice President

President at PTG

Bill Fons, President of PTG (Promotion Technology Group), is an industry veteran with 30+ years of experience in the AV Industry. Bill has manufacturing experience and has held various senior management positions at Crestron, PLANAR, HARMAN, Electrosonic, and others. In addition to the roughly 15 years experience in manufacturing, Bill has spent the balance of his career owning/operating audio visual firms and various AV support organizations. Bill is a contributor to Commercial Integrator Magazine through his Morning Toast AV Podcast, a member of the National Systems Contractor Association, and has served on the AVIXA LSC board. Bill has a Broadcast Arts Degree from the Specs Howard School and lives in Michigan with his wife Jennifer.

Robert Lingley

GLOBAL DIRECTOR-AT-LARGE

Director at Candeo Vision (UK) Limited

Robert Lingley began his career straight out of university with a degree in Business, working for a videoconferencing specialist, and co-founded Candeo Vision in the UK in 2006 as a full-service audio-visual integrator, with particular specialities in unified communications and large format visualisation.

 
Robert has over 20 years of experience in the corporate audio visual and communications arena, and focuses primarily on the strategic growth of the organisation, with a particular focus on international implementations.

 
He believes that personal relationships are what makes a project successful – equally amongst his team and with the client. Regardless of the size and scope of the project, the key is understanding and effectively communicating the narrative of how a person will utilise and benefit through the adoption of leading technology solutions.

 

Roy Lo

GLOBAL DIRECTOR-AT-LARGE

General Manager at China-Tech Eng. Co. Ltd

Roy Lo is currently the General Manager at China-Tech.  He has been in the AV/UCC industry for more than 16 years working in both installation and various management level roles. He has deployed many large scale projects with experience in integration for theater, higher education, hotel, casino & stadiums. 

George Boboc

Chairperson

Managing Director at GBC

George Boboc is a passionate entrepreneur and consultant, with first class business skills, a successful management track record and degrees in MBA and MSc HR.

Guided by the “Making a difference” motto, he is always searching for new ways to sustain creativity at its highest levels, and he is able to push performance improvement and growth whilst ensuring that clear objectives and expectations are delivered and maintained.

Since 2002, George Boboc is Managing Director of GBC®, the Romanian industry leader in integrated professional audio-video solutions dedicated to communication, collaboration, information, education, and training for many industries, from the public sector, banking, corporate or education, up to hospitality, health, places of worship and tourism.

Apart from his role with GBC®, George Boboc is a business consultant covering different industries and solutions, from business globalization strategies to people management. He helped design business processes and improved companies’ overall performance by providing unique approaches through innovation, creativity, and strategic thinking.

Jeff Davis

NA Member-At-Large

President and COO at Avidex

Jeff Davis, President & Chief Operating Officer, joined Avidex in 2018. Jeff brings over 20 years of leadership experience to Avidex having held numerous executive roles at leading public, private, and P.E. backed companies. He is passionate about developing people and organizations in order to take them “to the next level”. He has extensive experience in managing the restructuring of sales and operations organizations and is highly effective at integrating processes and establishing shared understanding and values. 

Jeff specializes in post-acquisition integrations, growth strategies, and overall business transformation. During his career, he has developed multiple programs to drive sales and operational excellence.

Roger Grau

GLOBAL DIRECTOR-AT-LARGE

Director at Ditec

Roger Grau acts as director at Ditec Communicaciones a future-focused full service Audiovisual Company.  Roger brings 20 years of experience to the industry, starting in 2002 as an engineer. In 2009 Roger worked to deliver videoconferencing and streaming solutions for live events and corporate enterprises. Now at Ditec, Roger leads in sales management, focusing on international relationships and business opportunities to fuel success for the organization through his strategic vision and client management.

Chris Miller

EXECUTIVE DIRECTOR

PSNI Global Alliance

An industry veteran of more than 35 years, Chris Miller has photographed, directed and produced commercials, documentaries, primetime television shows, and music videos in addition to owning and operating video production and audiovisual integration companies. Miller served as Chief Executive Officer of Fairview-AFX until the company was acquired in 1999 by MCSi, a publicly traded company. He was Chief Executive Officer of the MCSi South Central region until 2003. Miller held the position of President of ICIA (InfoComm) and President of the ICIF (InfoComm Foundation) in addition to volunteer work on numerous InfoComm committees. Miller also served as President of Professional Systems Network International (PSNI), a network of nationwide audio and video integrators. Miller has been the Executive Director of PSNI since 2003.

Tom Roberts

DIRECTOR OF VENDOR PROGRAMS

PSNI Global Alliance

Tom Roberts is responsible for the execution and management of the PSNI Preferred Vendor Program. Under his guidance, the program has become a major contributor to the growth of the overall PSNI value proposition for both the affiliates of PSNI and the vendors who support the program. Prior to joining PSNI, Roberts was the President of the South-Central region for MSCI. Previously, he was co-owner and the President of Fairview-AFX, Inc., a nationally recognized systems integration company based in Tulsa, Oklahoma, with offices in Oklahoma City, Austin, Dallas, San Antonio, Houston, and Little Rock. Over his 40-plus years in the industry, Roberts has participated in an advisory capacity to numerous associations and manufactures and has been active in a number of key industry trade associations, including AIA, IEEE, InfoComm, ITVA, NAB, PBS, SBE and SMPTE.

Diego Perez

Chairperson

Country Manager at Newtech

Diego José Pérez has has over 30 years of experience designing and implementing corporate video conferencing networks and services on Microsoft platforms at the top companies and with the most important players in the market.  Since 2016, Diego has served as LATAM General Manager for Newtech Solutions Multimedia SA, a unified communications multimedia technology company. Diego has experience in leadership, planning, marketing and sales with excellent skills in negotiation, management control, strategies and people skills. 

Mike Parks

Chairperson

Director of Technical Operations at Clark Powell
Mike began his AV career in 1985 for a nationwide telecom company in the UK. He held various roles for a Fortune 500 company with operations around the world, including Head of Multimedia Operations, Director of Engineering and Head of Multimedia Production. Mike started with ClarkPowell in 2013 and brings with him a wealth of experience in operations, engineering, system design and customer-focused service. Mike was instrumental in the founding of the AV User Group, whose membership comprises senior corporate decision makers from Fortune 500 companies, with chapters in the UK, USA and Asia.