From Arizona to India: PSNI Integrators Partner for AV Deployment in Bangalore and Hyderabad

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When Arizona-based AV integrator Level 3 Audiovisual was tasked with a pair of global deployment projects in India, the client—a global semiconductor manufacturer—had one question: How could a U.S. integrator successfully execute an integration project halfway around the world?

“When the customer asked us how we would execute projects in another country, the response was simple: PSNI,” said Jeremy Elsesser, president of Level 3 AV. “The PSNI Global Network has brought together a vetted, global community of like-minded integrators with a primary focus in AV. Knowing that we needed a local partner for these projects to be successful, the PSNI network was key in allowing the customer to feel comfortable.”


Based on the project locations—Bangalore and Hyderabad, India—Level 3 AV partnered with Resurgent AV Integrators, based in Bangalore. Because Level 3 AV had an existing relationship with the client, they served as the source integrator and worked with the customer to develop the project requirements. Resurgent helped Level 3 AV understand local technology requirements as well as cultural nuances that could impact project success.

Effective communication between the integration partners was key to their success, and that took a little practice.

“Working with a partner was great—and demanding,” said Madhusudhan V.C., associate vice president of customer achievement for Resurgent. “First, we had to understand the process for equipment deliveries, the timelines for clearances, and what material would be onsite. There were some initial communication challenges, but we overcame them as the project progressed. In the end, working together made us even more successful, and that was very much appreciated by the client.”

Level 3 AV also described their experience as challenging but ultimately very successful thanks to the magnifying power of PSNI partners.

“PSNI creates an environment where each of the partners are able to come to the table with passion and a willingness to learn from each other,” said Jeremy. “We could not be successful in global deployment projects without the strength and depth of the PSNI global network.”

And it’s not just the integrators who are chalking the project up as a success. After initial concerns that any one integrator could be up to the job of multiple global AV deployments, the end customer was also won over by the unique strengths of the PSNI network—and the quality of work PSNI affiliates deliver.

“No single integrator is large enough to handle deployment and support for our unique global footprint,” said a representative of the customer. “When Level 3 Audiovisual brought PSNI to the table, we felt this was the right solution for this challenge: a network of integrators that would hold each other accountable to do their best work. With Level 3 AV’s standards-based approach to project management paired with the reach and pedigree of the Global PSNI network, it’s no wonder the project went off so well.”


For the projects in Bangalore and Hyderabad, Level 3 AV and Resurgent worked together to deploy both standardized enterprise AV solutions and custom-designed rooms. All the rooms are designed to facilitate fast and easy collaboration with functionalities that include:

  • Integrated scheduling workflows
  • Audio and video conferencing
  • Wireless and wired presentation
  • Sensor-based automation for faster meeting starts
  • Fully integrated audio, video, and control systems

As vetted members of the PSNI Global Alliance, both Level 3 Audiovisual and Resurgent follow the same global AV deployment standards, which was key to customer satisfaction on this project.

“They love the spaces and how easy they are to use,” Jeremy said. “Working within a global company, it is essential that end users in various countries can quickly and easily collaborate together. Standardized deployments ensure a unified experience no matter where you are in the world.”


As Level 3 AV, Resurgent, and their client all experienced first-hand, working with a local AV integration partner yields a better result for integrators and clients. Do you have a global AV deployment project that needs the support and expertise of a local AV integration partner? Do what this client did and find your nearest PSNI integrator today.

One Alliance. Local teams worldwide.

With offices in more than 200 of the world’s top economic centers, you can be certain we speak the languages and can manage all the logistical details, quickly and appropriately.

Diego Perez


Country Manager at Newtech

Diego José Pérez has has over 30 years of experience designing and implementing corporate video conferencing networks and services on Microsoft platforms at the top companies and with the most important players in the market.  Since 2016, Diego has served as LATAM General Manager for Newtech Solutions Multimedia SA, a unified communications multimedia technology company. Diego has experience in leadership, planning, marketing and sales with excellent skills in negotiation, management control, strategies and people skills.