PSNI Global Alliance, the world’s largest network of leading technology integrators and service providers, is pleased to announce the appointment of Kent Cawthorne as Vendor Program Manager. With nearly 40 years of experience in the audio-visual industry, Cawthorne brings a wealth of expertise in sales, marketing, and business development, having worked with industry leaders such as Sony, Kramer, and Legrand AV.
In his new role, Cawthorne will work closely with PSNI’s Director of Vendor Programs, Tom Roberts, to oversee and enhance the Preferred Vendor Partner (PVP) program. He will focus on building and strengthening relationships between leading technology manufacturers and PSNI’s global network of Certified Solution Providers (CSPs). His leadership will ensure that the program continues to provide unmatched value to integrators, equipping them with top-tier solutions and support across more than 65 countries. By fostering collaboration and aligning vendor strategies with integrators’ needs, Cawthorne will help drive innovation and growth within the PSNI ecosystem.
“PSNI’s commitment to excellence in the AV and unified communications sectors is something I’ve long admired,” said Cawthorne. “I’m excited to work with our valued vendor partners to unlock new opportunities, provide exceptional support, and ensure their success within the PSNI network.”
“We’re excited to welcome Kent to the team,” said Tom Roberts, Director of Vendor Programs for PSNI Global Alliance. “His passion for delivering high-value partnerships and his deep understanding of the AV landscape make him the perfect fit for this role. We’re confident that Kent’s leadership will bring even greater success to our global network and the customers we serve.”
As PSNI continues to expand its global presence and support its network of more than 113 Certified Solution Providers worldwide, Cawthorne’s efforts will help ensure that integrators have access to the best technologies and resources available. His work will be instrumental in positioning PSNI for continued success and growth in the rapidly evolving AV and IT industries.
PSNI’s Preferred Vendor Partner program remains central to the Alliance’s strategy, enabling leading manufacturers to collaborate with PSNI’s Certified Solution Providers to deliver innovative, high-quality solutions across the globe. The appointment of Kent Cawthorne underscores PSNI’s commitment to continued growth, enhancing the value it offers to both its vendor partners and CSPs.
For more information about PSNI Global Alliance, its Vendor Program, or to learn more about how PSNI supports its global network of integrators and service providers, please visit www.psni.org.
