PSNI Announces New Certification for Strategic Account Engagement


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PSNI Global Alliance, the leading global network of technology integrators and service providers, has reinforced its mission for the highest worldwide standards with the introduction of its Strategic Account Specialist (SAS) Certification.

The SAS certification is the third accreditation developed by The Alliance and involves a comprehensive process to ensure its Certified Solution Providers (CSPs) meet PSNI’s criteria for pre-installation practices, including customer relationships and engagement, deployment practices and future growth strategy.

Chris Miller, Executive Director for PSNI Global Alliance explained the importance that this new Strategic Account Specialist Certification will deliver for customers, “The SAS program is a business transformational model that focuses on teaching CSP account managers the critical skills that utilize common value enablers provided by being part of The Alliance. “

“In a world where everything is quickly being commoditized, it is how you engage with customers and connect with their real needs that is the differentiating factor. PSNI’s Strategic Account Specialist Certification has undoubtedly enhanced our customers experience already.”

Covering several areas, including, customer experience, proven best practices, and relationship building, CSPs are required to train and complete a strategic account management workshop, as well as present to a PSNI panel and build a suitable account plan to earn their accreditation.

“Professionalism and preparation are the keys to understanding, meeting and exceeding customer expectations—locally and globally,” said Chris “By reinforcing the best practices of universal professional account management strategies, we are developing a sustainable approach that benefits our CSPs as well as their customers’ experience. This latest certification from PSNI is a big help in reinforcing those practices.”

To learn more about the Alliance and it’s globally unified offering, visit:

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Diego Perez


Country Manager at Newtech

Diego José Pérez has has over 30 years of experience designing and implementing corporate video conferencing networks and services on Microsoft platforms at the top companies and with the most important players in the market.  Since 2016, Diego has served as LATAM General Manager for Newtech Solutions Multimedia SA, a unified communications multimedia technology company. Diego has experience in leadership, planning, marketing and sales with excellent skills in negotiation, management control, strategies and people skills.