PSNI Global Alliance strengthens EU presence with Syntegra Partners


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PSNI Global Alliance, the global network of premier technology integrators and service providers, has further reinforced its global presence with the addition of Syntegra Partners as its latest Certified Solution Provider (CSP).

Based in Sofia, Bulgaria, Syntegra Partners operate a value-add distribution, consultancy and installation hybrid model throughout the country, but focused on its capital city. Prolific in live events, hospitality and corporate projects, Syntegra Partners is the audio-visual arm of the SEG Group, with a nationwide resource of 40 specialist AV technicians and 15 engineers.

Along with its banking and healthcare contracts, SEG is also the exclusive contracted supplier of technical equipment and full events support for all leading 5-star hotels in Sofia, Bulgaria – Hilton Sofia, Balkan Hotel, Holiday Inn, Hotel Marinela Sofia, Grand Hotel Sofia and the Grand Hotel Millennium Sofia.

Nikolay Kachamakov, CEO, said: “We are both proud and excited to be joining PSNI and its global network of solution providers and best-of-breed manufacturer partners. PSNI’s commitment to exceptional service and stronger together ethos mirrors our own and we look forward to experiencing a strong and dynamic future together.”

“We think that joining The Alliance is a step ahead for our company because only integrators serving according to the best industry standards are approved,” he added. “We are happy to be part of that family.”

Chris Miller, Executive Director of PSNI Global Alliance echoed the thoughts of Nikolay, adding: “We are thrilled to welcome Syntegra Partners to PSNI. With excellent resources, and a proven track record in delivering the highest standards of workmanship, we have firmly reinforced our footprint in Eastern Europe, and we warmly welcome the Syntegra team to The Alliance.”

PSNI Global Alliance represents over 200 licensed service and integration offices around the world. Covering all six continents, it is the largest global network of audiovisual integrators spanning the largest geographical area in the world.

To learn more about PSNI Global Alliance or membership to the network please visit

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Diego Perez


Country Manager at Newtech

Diego José Pérez has has over 30 years of experience designing and implementing corporate video conferencing networks and services on Microsoft platforms at the top companies and with the most important players in the market.  Since 2016, Diego has served as LATAM General Manager for Newtech Solutions Multimedia SA, a unified communications multimedia technology company. Diego has experience in leadership, planning, marketing and sales with excellent skills in negotiation, management control, strategies and people skills.