Specialist Distributor Midwich Named Regional Partner Sponsor for PSNI Global Alliance


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Midwich added to PSNI Global Alliance Preferred Partner Lineup

PSNI Global Alliance, the largest network of integrators and service providers in the audio visual (“AV”) industry today announced its latest preferred vendor partnership with Midwich, a specialist AV distributor to the trade market with operations across the UK and Ireland, Continental Europe and Asia-Pacific.

As an industry-leading international distributor for the professional AV market, the Midwich Group offers the PSNI Global Alliance expert support across a range of technologies, including professional displays, LED panels, broadcast, technical video and professional audio solutions.

“We look forward to supporting the PSNI Global Alliance members across the world.  With our international set up and AV focus we believe we’ll be an ideal partner to support the needs of the PSNI members,” said Midwich’s Head of Global Accounts, Kevin O’Dowd.

The addition of the Midwich Group provides a new source of product supply around the world, strengthening the solution offerings for PSNI member end-users.

“The partnership of Midwich and PSNI Global Alliance is a powerful step forward in our continuing journey to provide our members and their clients with easier, faster access to the best products in the professional audio visual and unified communications market,” said PSNI Global Alliance Director of Vendor Programs, Tom Roberts.  “We look forward to working with Midwich to ensure our members and their clients achieve great solutions through this partnership.”

All partners are vetted and approved by PSNI Global Alliance member integrators to ensure that only the best solution providers are represented within the PSNI Global Network. Customers who engage with Global network members are assured seamless installation, service and support, benefitting from the collective expertise of PSNI’s integrators and vendors alike.

For more information about Midwich please visit www.midwich.com or to view the international group companies visit www.midwich.com/group.

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Diego Perez


Country Manager at Newtech

Diego José Pérez has has over 30 years of experience designing and implementing corporate video conferencing networks and services on Microsoft platforms at the top companies and with the most important players in the market.  Since 2016, Diego has served as LATAM General Manager for Newtech Solutions Multimedia SA, a unified communications multimedia technology company. Diego has experience in leadership, planning, marketing and sales with excellent skills in negotiation, management control, strategies and people skills.