To continue its professional networking and product innovation in the audio industry, Shure has recently joined WInnForum and 5G-MAG.
WInnForum, also known as Wireless Innovation Forum™, focuses on standards and advancing technologies to better utilize spectrum and continued development of wireless communications systems. Shure believes that getting involved with the organization will help develop new technologies that would allow wireless microphones to get access to “free” or “affordable” spectrum to satisfy the growing needs of the audio industry.
Shure joins an international membership group that comprise equipment vendors, subsystem vendors, software developers, technology developers, communication service providers, research and engineering organizations, academic institutions, government users and regulators.
“Spectrum is an issue for many customers and we are looking at ways to help unlock additional spectrum for our industry in innovative ways,” said Prakash Moorut, Senior Director, Spectrum and Regulatory Affairs at Shure. “We’re committed to being the leading advocate for our industry in the wireless spectrum arena. It is important that we have long-term access to spectrum.”
The company has also joined 5G-MAG (5G Media Action Group), an association bridging the media with Information and Communications Technology (ICT) industries. 5G-MAG influences standards and deployments while providing framework for collaboration for implementing 5G technology for media production and distribution.
Shure plans to leverage its long-standing experience in developing wireless microphones to participate in discussions about 5G solutions for audio transmission. This cross-industry organization gathers stakeholders across the media and ICT sectors, including content and service providers, network operators, technology solution suppliers, equipment manufacturers, R&D organizations, regulators and policy makers, so Shure can get a 360-degree view of how 5G fits into the professional audio landscape.
“We’d like to better understand the industry’s views about 5G-based Programme Making and Special Events,” said Moorut. “By collaborating with this diverse group, we can help advance the exploration of 5G for wireless audio.”