What is Cellular Amplification and Why Do You Need It?


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With more than 60 percent of people using mobile devices regularly, reliable cellular service is something we have come to expect—and need. But just because we depend on cellular connections doesn’t mean that those connections are always dependable. Factors such as distance from the nearest cell tower, features of the surrounding terrain such as trees and mountains, and the materials used in your built environment including glass, metal, concrete and thick walls, can all interfere with your cellular connection.

An unreliable cellular connection can create familiar nuisances such as dropped calls and static on the line. But, for businesses and employees trying to collaborate in the global economy, a bad cellular connection can have more serious ramifications. Weak cell signals inside commercial buildings can lead to meeting capabilities such as wireless content sharing or app-based video conferencing being negatively impacted. And, with more companies moving to telework arrangements considering current global health concerns, reliable cellular connections at home have become more important than ever. Without them, employees working remotely can’t join meetings or use popular workplace collaboration apps, and productivity grinds to a halt.

Fortunately, there is a way to overcome common barriers to reliable cellular coverage—both for home offices and commercial buildings.

Cellular Amplification Improves Performance for Signals—and Employees

A cellular amplification system, sometimes also called a cell phone booster or cellular repeater, takes your existing weak cell signal and strengthens or amplifies it so, whether you are in a corporate office or a home office, you can carry on with your work free of bad connectivity and interruptions. A cellular amplification system consists of:

  1. An outdoor antenna, placed on the outside of a building or even a vehicle, which receives the cellular signal.
  2. A bi-directional signal amplifier, which amplifies the signal.
  3. A broadcast or indoor antenna that broadcasts the strengthened signal in your space.

A cellular amplification system takes your cell signal, no matter how weak, and multiplies the performance so you can be your most productive.

Sound like just the kind of thing your clients are looking for? Want to learn more about how cellular amplification systems work, how to install them, and how to maximize their benefits? Join us April 8 for a webinar with BTX, a 50-year-old manufacturer and distributor of a wide range of integration products, including the WilsonPro line of high-performance cell signal amplification products.

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The Alliance Blog

The collective insights of the world’s leading integrators and technology providers

Diego Perez


Country Manager at Newtech

Diego José Pérez has has over 30 years of experience designing and implementing corporate video conferencing networks and services on Microsoft platforms at the top companies and with the most important players in the market.  Since 2016, Diego has served as LATAM General Manager for Newtech Solutions Multimedia SA, a unified communications multimedia technology company. Diego has experience in leadership, planning, marketing and sales with excellent skills in negotiation, management control, strategies and people skills.