Investing in Outcomes, Not Solutions


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How to Make the Right Tech Choices for Digital Transformation

Giant video walls, touchscreen monitors, virtual reality headsets—bright and shiny technologies like these can be pretty enticing. And creative minds can think up workplace uses for them even when they’re not necessarily the right solutions for their particular organization.

When transforming your organization to a digital workplace, not all solutions will align to your company’s goals, budgets, needs, etc. Digital transformation can take its toll with the pressures of keeping up with new technologies, but you don’t have to do it alone. How do you know you’re on the right path? Keep an eye on the outcome and follow these tips:

Start with Point B

Word of mouth is the top influence when decision-makers purchase business software, but what your peers use—whether it be software or hardware—may not be the answer for your organization.

The answer to what, exactly, is a matter of determining what outcome you want to achieve with any technology investment. Set your goal first and then outline the steps to get there—essentially mapping the course from point B back to point A.

With this approach, you can more easily maintain focus on outcomes rather than getting distracted by the allure of products. And you can more easily communicate the goals to fellow stakeholders to keep everyone on the right path when providing input on potential solutions.

Include Everyone

There are many people who will have something to say when purchasing enterprise technology. In fact, more than half of tech-purchasing groups consist of four or more individuals.

Even if they’re not part of a formal purchasing committee, many executives and employees will hold a stake  in significant technology investments. However, gathering all stakeholder feedback—and expertise—can be tricky. Whether you hold meetings, send out surveys, or solicit input via email, it’s important to learn what basic business needs are not being met at all levels and in all corners of your organization.

Though collecting information from so many can be a challenge, the information will be valuable to specific investments as well as to mapping the path to a digital workplace. The other bit of good news is that you won’t own full responsibility for the digital workplace—and neither will anyone else. By considering user needs, line of business requirements, budgetary concerns, and more, your teams will be able to better define desired outcomes and align potential solutions with the needs of the organization as a whole.

Though no one is expected to have all the answers, there will have to be leaders in digital transformation, and in many organizations it will be CIOs. They may guide the conversation and be responsible for delivering recommendations to the CEO and for justifying investments based on how they will affect productivity, outcomes, the bottom line.

Ask the Right Questions

Once you know the top challenges at your organization, researching solutions is the next step. But there will still be a lot of information to sift through. There are so many products available at any given time that learning all the features of even just the relevant solutions is time-consuming. Capabilities are constantly progressing, so the job of researching solutions could potentially never end.

It’s useful at this step to consider enlisting help outside of your organization to narrow down your choices and even make the best decision. Vendors, audiovisual (AV) integrators, and unbiased industry publications can all be sources of information. Finding partners and resources you trust can be invaluable, saving you time and money, as well as saving you from investing in the wrong long-term investments.

Learn More

For information on minimizing user help desk calls about issues that aren’t truly technology issues, check out “The IT Pro’s Guide to User-Friendly Meeting Rooms.”

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The Alliance Blog

The collective insights of the world’s leading integrators and technology providers

Diego Perez


Country Manager at Newtech

Diego José Pérez has has over 30 years of experience designing and implementing corporate video conferencing networks and services on Microsoft platforms at the top companies and with the most important players in the market.  Since 2016, Diego has served as LATAM General Manager for Newtech Solutions Multimedia SA, a unified communications multimedia technology company. Diego has experience in leadership, planning, marketing and sales with excellent skills in negotiation, management control, strategies and people skills.