CSP Spotlight: Ditec


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At Ditec Comunicaciones, an audiovisual integrator with offices in Barcelona and Madrid, Spain, every day is yes day. Or rather, “Si!” day. Whether it’s installing audio and video equipment for a live event in a large auditorium space, redesigning meeting rooms to improve collaboration, or integrating AV and medical solutions in operating rooms and surgical theaters, Ditec can do just about anything their clients need. And, as one of the newest members of the PSNI global alliance, Ditec can now deliver innovative, professional, and cost-effective AV installation, support, and maintenance anywhere in the world.


Full-Service AV Integration Across Verticals is Key to Ditec’s Success 

Founded in 1996, Ditec has 45 employees working out of two offices, their headquarters in Barcelona and a second location in Madrid. A full-service integration firm, Ditec focuses on three main verticals: equipment rental and services for live events, meetings, trainings, and conferences; AV design, engineering, installation, and maintenance for meeting rooms, and; integrated digital solutions for healthcare environments, including operating rooms.

Though their work might start segregated by these verticals, one secret to Ditec’s success is being aware of all the needs a client might have across all categories and then working to meet them.

“We work hard to combine these three verticals,” said Roger Grau, sales manager for Ditec. “For example, after we have designed and integrated an auditorium for a client, they might hire us again to manage their live events in that space with our own technicians and extra AV equipment. Or, after we have worked with a client on a live event or conference, they want us to come back to rebuild their meeting rooms or design new spaces. Even in the medical area, we can integrate an operating room and then manage the AV for live surgeries or trainings the client hosts in that space.”

Becoming a PSNI affiliate has only increased Ditec’s flexibility and reach. They partnered with fellow affiliate Astroserve to complete a project in Japan and teamed up with Austria-based integrator KMC-MEDIA for a project in the Czech Republic. Other partners include HB Communications, Datavision, Candeo Vision, Grupo Covix, Diversified, and Irelem.

For AV Integrators, Specialization Spells Future Success

When Ditec employees aren’t working hard, they are playing hard—often with their friends in the PSNI Global Alliance. A highlight of membership for the company was hosting the PSNI annual meeting in Barcelona recently. 

“We met at the hotel for dinner and, even though it was my first time meeting them I felt like I had known them for ages,” Roger said. “It reminded me of a Christmas dinner with my family—full of laughs and positive vibes. The wine definitely did its job!”

And Ditec expects that those close relationships with other AV integrators around the world will help them meet the growing and changing needs of their global clients. As collaboration technology becomes a must for clients, collaborating with other qualified integrators is a must for companies like Ditec.

“The way companies are changing and evolving and promoting new values of collaboration, participation, and cooperation is forcing a new approach to the audiovisual sector,” Cristina Juncosa, BDM of AV Solutions at Ditec, said. “Audio and video are closely linked to unified communications and that link will only get stronger. People who are part of the AV sector—technicians, engineers, salespeople—will all need more specialized training to give our customers the tools they need to work and communicate effectively. Companies that are specialized will displace the companies that can’t reach that level of professionalism and service.”

You can learn more about Ditec here.

Looking for a PSNI integrator?

Members of PSNI Global Alliance represent a true partnership, setting the bar in professionalism and excellence. They support one another by partnering across the network, sharing and collaborating with each other in order to provide the best outcomes for their end-users. Find your nearest PSNI integrator today.

Thank you, Ditec, for being our Member of the Week!

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Diego Perez


Country Manager at Newtech

Diego José Pérez has has over 30 years of experience designing and implementing corporate video conferencing networks and services on Microsoft platforms at the top companies and with the most important players in the market.  Since 2016, Diego has served as LATAM General Manager for Newtech Solutions Multimedia SA, a unified communications multimedia technology company. Diego has experience in leadership, planning, marketing and sales with excellent skills in negotiation, management control, strategies and people skills.